Artificial Intelligence and Google search: why technical expertise wins out over fake news
Summary The advent of Generative Artificial Intelligence (SGE) is radically transforming the way we search for answers on Google, moving from a simple list of links to direct, elaborate and discursive answers. In this new scenario, generic content is no longer enough: to be relevant, you need concrete and contextualised technical expertise. This article explains why DKR invests [...]
